Let's get schwifty... I mean, shifty!

Concept #1: Shifting Demand - Warning!

Concept #2: Shifting Right and Shifting Left

Concept #3: Consumer Income: Normal Goods and Inferior Goods

Example #1: Consumer Income Shifting Demand

Concept #4: Substitute Goods

Example #2: Substitute Goods

Concept #5: Complementary Goods

Example #3: Complementary Goods

Concept #6: Consumer Preferences

Example #4: Consumer Preferences

Concept #7: Consumer Expectations

Example #5: Consumer Expectations

Concept #8: Number of Consumers

Example #6: Number of Consumers

Concept #9: Demand Shift Summary

Practice: What happens in the market for blenders if consumers decide that juicing their vegetables is better than blending their vegetables?

Practice: What happens in the market for beef jerky if customers expect a price increase in the future?

Practice: If cheese in a can is an inferior good, what happens to its market when consumer income increases?